All about Them: Grow Your Business by Focusing on Others by Bruce Turkel,Bob Burg

By Bruce Turkel,Bob Burg

The most sensible businesses and so much winning salespeople stay by means of a three-word mantra—"all approximately them"—because once they relentlessly concentration their model on their shoppers rather than themselves, their companies flourish. All approximately Them indicates readers tips to use this straightforward yet tremendous robust influencing procedure. Bruce Turkel, who has instructed a number of the world's maximum businesses, together with American exhibit and Bacardi, lays the basis through referring to his own trip of discovery to the "All approximately Them" precept. He is going directly to discover our technology-driven, hyper- attached tradition; the facility of storytelling (and story-selling); model authenticity and transparency; and more.

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